The owners of a Yorkshire photography studios business have been fined for running fake makeover competitions that everybody 'won'
Mark Earnshaw, 53, and Lauren Crainer, 32, pleaded guilty and the charges against Jane Earnshaw were allowed to lie on file.
Call centre staff would contact those they had obtained data from to tell them all they had 'won' - but that they had to pay a £25 deposit for their photoshoot and faced a cancellation fee of up to £99 if they failed to turn up to their studio appointment. The prices of photography packages were not adequately promoted on the Chique website, and immediately after the shoot had taken place customers were asked to fill in a review form which gave a 'misleading impression' of their experience.
Staff also filled in affordability forms for creditors with incorrect information about customers' incomes, and told them their photos would be deleted if they did not immediately buy them. Lauren Crainer was in charge of technical services, having worked with Mr Earnshaw's wife Jane for a similar company called Flawless before they set up their own business. Her role was characterised as 'neglect' though she was not aware of the ASA's formal warnings.
Mr Earnshaw's defence counsel provided references which described the father-of-two as 'reliable, reasonable, honest, hardworking and ethical.' It was claimed that he rarely visited Chique sites in person and that the business model established by his wife and Miss Crainer in 2014 had not altered by the time he joined as a director in 2017 during a period of expansion.
Belgique Dernières Nouvelles, Belgique Actualités
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