And the colour of the year is...
As someone wise once said, three things are certain in life: death, taxes and the Pantone Colour of the Year. Once again, the colour authority has chosen a new hue to represent the year ahead – and this time it's Magenta.
'Viva Magenta' is a"powerful and empowering red," designed to promote"pure joy, encouraging experimentation and self-expression without restraint." And of course, a bunch of officially licensed Viva Magenta products are now available. "In this age of technology, we look to draw inspiration from nature and what is real, says Leatrice Eiseman, executive director at Pantone."PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
. This year there are plenty of them – and they're as random as ever. We have a Motorola smartphone. Some sneakers. Some wallpaper. Some gin. And, of course, a rowing machine. Check them out in all their magenta glory:
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