People worried about money urged to watch out for misleading debt advice adverts

Belgique Nouvelles Nouvelles

People worried about money urged to watch out for misleading debt advice adverts
Belgique Dernières Nouvelles,Belgique Actualités
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The ongoing cost of living crisis is putting pressure on more household finances.

People seeking debt help are being urged by three charities to beware of adverts promising "quick fixes" which could lead to their problems becoming worse. StepChange, Citizens Advice and the Money Advice Trust say they have seen increasing numbers of people burdened by cost of living pressures.

Richard Lane, director of external affairs at StepChange Debt Charity, said adverts targeting specific demographics, such as help for women in debt, may not always be what they seem. He said adverts may be run by lead generators, who collect personal details in order to sell them on to a commercial firm for a fee.

"The reality is that these tactics are deceptive and lure people into fee-paying debt solutions like IVAs , which they so often can't afford. When you're in debt, receiving the right advice is vital, because getting it wrong can make things much worse." "The firms behind these often push people towards debt options that may not be suitable for their circumstances. This can make a difficult financial situation worse, so it is important to make sure you are getting debt advice from a trusted source."

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Belgique Dernières Nouvelles, Belgique Actualités

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