Apple only vendor to report shipment rise in tricky Q1 for smartphone industry
The visit from the Pope might have paid off for Tim Cook as Apple is the only top five smartphone brand that retailers are calling up to order more stock.
The scores for calendar Q1 are on the doors and, globally, shipments of smartphones into the channel fell 13 percent year-on-year to 269.8 million units, according to numbers collated by market researcher Canalys. The only bright spot came from the iPhone. This is the fifth straight quarter that unit sales declined across the industry but the analyst reckons the demand decline started to flatten as the quarter progressed."Samsung's performance shows early signs of recovery after a tough end to 2022," said analyst Runar Bjørhovde.
Samsung's shipments still shrank 18 percent to 60.3 million handsets, falling considerably faster than the market average and ceding sales share to Apple. The Korean megacorp"The rebound is particularly connected to product launches, which drove an increase in sell-in volume," said Bjørhovde."Still, Samsung will have to navigate through a difficult landscape going forward, particularly as entry-level device inventory remains high.
Apple grew 3 percent on sales of 58 million iPhones, which, while trumping all major rivals, was still considerably lower than the 24 percent expansion recorded in the seasonally busier Q4 holiday period. It picked up share on the back a"robust" outing, particularly in Asia Pacific."Apple's sustained investments into offline channels enabled it to attract a burgeoning middle-class, which places high value on the in-store purchasing experience," said Bjørhovde.
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