Evnia aims to make gaming gear for grown ups.
Most gaming brands offer a very particular look. They look great in a teenager's bedroom or in an esports tournament, but they often look a bit too gaudy to appeal to a wider audience. But Philips says it's on a mission to change that with its new PC gaming brand Evnia.
Recognising that not every gamer wants devices lit up like Christmas trees, Philips aims to offer a tasteful alternative with a more reserved look. Evnia is set to release its first product in December, and it actually looks very smart .Philips' new PC gaming brand Evnia has launched with a manifesto to become"the most welcoming gaming brand, diversifying the category by creating an enjoyable experience in combination with style.
It aims to break “the stereotype that gaming is only for teenagers”, noting that the “the definition of a typical gamer is more diverse than ever." While typical gaming peripherals identity a niche, perhaps even cliquey group, Philips wants to create a more “welcoming community” – the launch video below features Kenya’s first female pro esports athlete, Silvya Gathoni.
Rules are made to be broken.THE UNRULY celebrates people from all over the world who #reinventtherules – in this episode, Kenya’s first female pro esports athlete, Silvya Gathoni AKA @MalikaSiheme98, tells her story.What gaming “rules” do you want to see broken?Evnia, Greek for"smart thinking", aims to offer"freshness, premium and elegance," and it looks like it's achieved that.