Photoshop's quietly added its first response to the text-to-image generators.
went big on 3D design and mixed-reality headsets, but the AI-generated elephant in the room was the rise of text-to-image generators like Dall-E. How is Adobe planning to respond to these revolutionary tools? Slowly and cautiously, according to the keynote – but a significant feature buried in the new version offor the latest Photoshop v24.0 is a beta feature called 'Backdrop neural filter'.
David Wadhwani, Adobe's President of Digital Media Business, effectively said that the company has all the same technology as Dall-E, Stable Diffusion and Midjourney; it's just chosen not to apply it in its apps yet."Over the last few years, we've been investing more and more in Adobe Sensei, our AI engine. I like to refer to as Sensei as your creative co-pilot," Wadhwani said.
"Imagine if you could combine 'gen-tech' with Lightroom. So you can ask Sensei to transform night into day, a sunny photograph into a beautiful sunset. Move shadows or change the weather. This is all possible today with the latest advances in generative technology," he explained, with an unsubtle nod to Adobe's new rivals.
What does this mean in practice? While it's still a little vague, Adobe will moving slower and more carefully than the likes of Dall-E."Here's our commitment to you," Wadhwani told the Adobe Max audience."We're approaching generative technology from a creator-centric perspective. We believe AI should enhance human creativity, not replace it, and it should benefit creators not replace them.
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