One farmer says customers are being left to play 'hunt the strawberry' in his fields.
Pat Wilson, of Scalby Grange in East Yorkshire, says it's been a "frustrating" yearPat Wilson, owner of Scalby Grange, a pick-your-own farm in Gilberdyke, East Yorkshire, said a cold spring had stunted growth.British Berry Growers, which promotes the industry, agreed it had been "a late start" to the strawberry season.
Mr Wilson said strawberries were the farm's main crop. Usually, his field yields five or six tonnes of the summer delicacy each year. Anticipating problems, Mr Wilson and his wife brought forward plans to establish another field, planting 30,000 strawberry plants in May. Some have now ripened but more sunny weather is needed, Mr Wilson said.He explained that while new strawberry plants will soon bear fruit, the yield is poor in the first year because runners - long vines containing one or more other plants at the ends - need time to establish.
A similar picture was reported in Lincolnshire, with Blain Fair, manager of Brader's pick-you-own farm in Louth, revealing sales were significantly down as a result of poor yields.
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