Revellers in Shrewsbury and other riverside towns have been urged to plan routes homes, stick together with friends and steer clear of the river by safety campaigners this New Year's Eve.
Party-goers are expected to turn out in force at Shropshire's most popular nightspots as well as go to house parties to see in the new year.
"The recent patrols that we've done have been really positive but it shows there still needs to be more awareness about safety. Some people didn't know about cold water shock," she said. Kirsty added:"We were there to highlight the dangers and raise awareness. I always say to people, it's as easy as slipping off a kerb. It can happen to anyone, and water does not discriminate.
Victoria Ireland, who runs the Make Our River Safer campaign group, suggested several tips, including staying with friends, having a route home planned and having a back-up if your taxi falls through.She added:"Make sure you don't walk home along the river. Friends and family, stick together. If one of your group needs to leave, make sure someone goes with them do they're not on their own.
West Midlands Ambulance Service received over 3,000 emergency 999 calls between 6pm and 6am on New Year's Eve going into New Year's Day last year, the busiest it has ever been.
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