Pret A Manger hikes price of its subscription service to £30

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Pret A Manger hikes price of its subscription service to £30
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The sandwich and coffee chain says the new deal will entitle customers to 10% off everything in store.

In an email to existing subscribers informing them that the £5 increase would kick in from 5 June onwards, Pret said: "No business wants to raise prices, but of the new subscription price, around £1 will cover increasing ingredient prices, £2 will go towards Pret team pay, and around £2 will help with rising energy costs.

However, last year, the BBC reported the Advertising Standards Authority had received thousands of complaints about the lack of available cold, blended drinks.Pret said the subscription service was used 1.25 million times a week in the UK, up 11% year-on-year, and had been introduced to stores in the US and France.

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