There are some amazing deals in Amazon's big sale… if you shop wisely
While the Prime Early Access Sale is definitely smaller than Prime Day , Amazon has been down this route before. Anyone remember Amazon Epic Daily Deals last October? No? Well that's hardly surprising, because that event was flatter than a pancake in a trouser press. The deals were less than epic and for most consumers it barely stood out among Amazon's usual daily deals.
Make no mistake, this new sales event comes at a welcome time. A combination of rising inflation, high energy prices and stagnant wages have left many people with less money to spend than in previous years, in both the UK and US. Any sales event that offers people the chance to buy something they actually need, but for less than usual, is to be applauded. Of course you could say that Amazon is merely creating its own demand, in order to boost its own profits - and obviously that's true.
It's also worth shopping around, even if the Amazon deal is a good one. The likes of Walmart and Best Buy in the US and Curry's and John Lewis in the UK offer deals year round too, and they may have even bigger savings.
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