Project Loud France: Rihanna's new fashion label gets a name – and funding

The singer’s upcoming brand, created with French conglomerate LVMH, is named after her album, Loud, and will receive €60m in investment

While her entrepreneurism is impressive, Rihanna’s star power is also part of the package here. She has 67.9m followers on Instagram, where she regularly shares images of herself in outfits including a ruffle cocktail dress or a snakeskin dress and matching bucket hat. The direct connection with her fans saw her crowned “in 2016. The NPD Group, who conducted the research, judged that Rihanna’s followers would be 3.

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