AC Milan are already seeing the commercial benefits of Pulisic - now it is about delivering on the field in an exciting new project
The opening bid was refused, but Milan knew Pulisic would choose the seven-time Champions League winners, a club he described as “legendary” and “historic”. The other bidder in the Pulisic sweepstakes, Lyon, could not offer European football. Over 10 days, Chelsea succeeded in getting Milan to up their offer. Chelsea knew Milan wanted Pulisic back at the Allegiant Stadium for the Vegas leg of their upcoming U.S. tour and leveraged that to reach an agreement on a package worth €22m .
Mirante and Romero aside, both of whom joined on free transfers, Milan have stuck to paying around €20m for each of the players they’ve signed this summer. Much has been made of the transition from Maldini to Moneyball. It’s a perception that has taken hold because RedBird owns an analytics company, Zelus, and Billy Beane occasionally joins in on recruitment calls. But the modus operandi isn’t too different from what went before under Elliott.
“I definitely felt this ‘wow’ factor,” Pulisic said when reflecting on his first day as a Milanista. Fans and reporters were waiting for him in the terminal at Malpensa airport and the video he posted as he landed in Italy generated six million views on Instagram and TikTok. More were outside the gates of the clinic while he underwent his medical. Pulisic looked like a G.I.
By doing a deal for him before the start of pre-season, Milan have given Pulisic the best chance of hitting the ground running. Doing so is easier said than done. Players as good as Leao, Tonali and De Ketelaere struggled in their first season at Milan.
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