The majority of the fast-food industry across the world is dominated by red, with many companies picking the colour for their logo.
A neuromarketing expert has shared the reason why the majority of the fast-food industry is dominated by the colour red in their logos.
The team also revealed the psychology behind the colour use, with red coming out on top for fast-food. The team at Solopress spoke to expert, Katie Hart, who describes how this psychology affects our decisions in purchasing things - including food. "Different wavelengths of light convey powerful messages within our brain, which we have no control over. This is where the true power of colour comes in."Hart explains: "Longer wavelength colours, like red, are known to have a stimulating effect on recipients.
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