Dietrich Mateschitz, the Austrian billionaire founder and owner of Red Bull, has died aged 78
On his business trips to Asia, he got to know the market of energy and stimulant drinks, which at the time were still completely unknown in Europe and the US.Advertisement
The bubbly, carbonated, sweet drink, whose taste is described as similar to that of gummy bears, rose to become the global market leader after a difficult market entry.Red Bull's other co-founder, Chaleo Yoovidhya, died in 2012 at the age of 88. News of his death emerged just before qualifying at the United States Grand Prix, and Red Bull team principal Christian Horner told Sky Sports News they were determined to"do our best for him" during this weekend's races.
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