The Ribble Valley attracts people from all over, with sustainable tourism and a variety of things to do at the heart of bringing in
Preparations are under-way for the Clitheroe Food Festival in August and a brand-new week of smaller events across the Ribble Valley. Elsewhere, a new musical film shot in Clitheroe has just been released, highlighting the Ribble Valley to huge audiences.
Striking a balance between niche and mass tourism, and promoting the Ribble Valley's strengths and distinctiveness to different visitors are topics of discussion in different forums across the district, from Clitheroe to the Forest of Bowland. Ribble Valley Borough Council and Ribble Valley Tourism Association are some of the key larger organisations involved in developing the visitor economy
The new Take That-inspired Greatest Days film was shot in Clitheroe. Securing its production in the area is seen as as a significant achievement by the borough council. Its communications staff helped bring the film to Clitheroe and assisted the production company, Elysian Films, during the 10-day shoot.
LOCAL AND NATIONAL PROMOTION Ribble Valley Council's Economic Development Committee recently had updates about Clitheroe Food Festival and other tourism development work. The food festival takes in locations including Clitheroe Market and the Holmes Mill food, drink and entertainment complex. Attractions include cheese-making, gin, wine and beer tasting, pizza classes, stalls and entertainment.
He also highlighted the Ribble Valley Annual Tourism Gathering held in May, which was hosted by the tourism association and borough council. He said: "This is becoming quite a significant event in the tourism calendar. There were about 120 business people and representatives of colleges and universities this year. There were seminars and talks looking at various tourism sector issues, including recruitment, social media and cyber crime.
Councillors supported the range of tourism projects under-way. Conservative Coun Louise Edge, who is also involved with the tourism association, said: "I want to congratulate Tom. I went to the [tourism association] event and spoke to someone from Flavours [Cookery School] in Whalley. They are looking to open a residential cookery school and need a big farmhouse. They've made good progress just through networking.
Councillors said getting change in the railway industry was hard but they would keep lobbying the authorities. There are aspirations for better links between the Ribble Valley and larger towns and cities of the north-west and also to Yorkshire through better links to Hellifield, Skipton, the Settle-Carlisle line and Leeds.
The report said the Ribble Valley’s strengths include good independent shops, food and hospitality, events and festivals, friendly people and pride in towns and villages. But weaknesses include a lack of district-wide marketing, poor public spaces, weak digital skills among some retailers, a lack of young people’s attractions, expensive business property, a lack of co-working spaces and not enough provision for cyclists.
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