In just six years the brand has seen incredible success – but it's only just getting started
'We always wanted Rixo to be seen as more of a lifestyle brand but when you first launch a brand you become known for what you launch it with and what you do straight away,' Rix says. Now, she and McCloskey are keen that people see Rixo as a well-rounded label, offering clothes for every aspect of life. 'Don’t get me wrong, we will always do the vintage-inspired, silk printed occasion dresses we think are really special, so you will always see those.
The girls have big plans for the brand. Rix speaks of her and McCloskey's shared love of interiors, suggesting a move into homewares at some point. The very chair on which she sits for our interview has been reupholstered in a Rixo leopard print, which customers constantly try to buy. Male friends and relatives, too, ask for 'funky' shirts and they love the idea of creating a menswear line.
Rix and McCloskey have worked for over a year to get their suppliers to produce bigger sizes, a process Rix says is lengthy and difficult – but well worth it. 'Going from a size 16 to a 24 is very different from just grading up a size 6 to a 12. You have to consider different proportions because peoples’ arms, back lengths and body lengths don’t all of a sudden grow, so you have to get the right garment tech on board, get the supplier to understand it and then execute it.
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