The bookshops at Rome’s Colosseum are part of Migliore+Servetto’ new concept for Italian publishing house Electa
A new Electa bookstore at Rome's Colosseum is among the latest projects of Milan-based Migliore+Servetto. The design duo were tasked with creating a unifying language for the Italian publishing house’s stores, which is debuting at four locations in Rome as well as at a Venice outpost, in the spaces of the Biennale.
The design is defined by perforated metal sheets in bold colours, used for different functions. The concept follows five main elements, including wall displays and wall focus elements to spotlight specific products; double-sided central elements that divide and define the spaces and flow; thematic islands; and elements dedicated to tills and customer service functions.
Belgique Dernières Nouvelles, Belgique Actualités
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