The fast food outlets are rebranded as 'Tasty and that's it' after the burger giant pulled out.
It's a Russian revamp of an American icon.
Fast food giant McDonald's pulled out of Russia in protest at the invasion of Ukraine and sold its restaurants here - more than 800 - to Russian businessman Alexander Govor.There's a new name: "Vkusno i Tochka", which translates as "Tasty and that's it". Gone are the Golden Arches, replaced by a stylised letter M, made out of two French fries, and a dot But the new owners hope customers won't notice too many differences. They held a press conference in the flagship restaurant on Pushkin Square, where the very first Moscow McDonald's opened 32 years ago.
"Our goal is that our guests do not notice a difference either in quality or ambience," said Oleg Paroyev, CEO of Vkusno i Tochka.But one male protester disrupted the event, saying "bring back Big Mac!"Back in 1990 I was in the massive queue: it took me three hours to get in and be served. I remember the excitement. The arrival of McDonald's was a symbol of Soviet Russia embracing Western ideas, Western culture, Western food.
What's happening here today is a symbol, too: of how Russia and the West are moving apart. And the crowd was a lot smaller.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Ukraine war: McDonald's reopens its doors in Russia under new name 'Tasty and that's it'On Sunday there were huge queues at the flagship restaurant in Moscow - the first to open in Russia 30 years ago - with locals hit by inflation as a result of sanctions desperate to get a cheap meal.
Lire la suite »
‘With better weapons we’d have beaten Russia already’Every time one of the two T-72 tanks under the command of Viktor Pokropyvayi fires a shell at the Russian front line three miles away, five are returned in his
Lire la suite »
Russia-Ukraine war: what we know on day 108 of the invasionCholera warning as Russia accused of razing high-rises in Mariupol without removing bodies; Serbia rejects call to impose Russia sanctions; fighting rages in Sievierodonetsk
Lire la suite »
Russia-Ukraine war: what we know on day 108 of the invasionCholera warning as Russia accused of razing high-rises in Mariupol without removing bodies; Serbia rejects call to impose Russia sanctions; fighting rages in Sievierodonetsk
Lire la suite »
Russia ‘running short of more precise modern missiles’, says UKUkraine’s air defences have also managed to stop Russian tactical strikes across the country
Lire la suite »
UK military: Russia using anti-ship missiles on land targetsA British military intelligence report says that Russian bombers have likely launched 1960s-era heavy, anti-ship missiles meant to destroy aircraft carriers with nuclear warheads on land targets in Ukraine
Lire la suite »