Shoppers in Russia have bought clothes in H&M for the last time today before the brand closes permanently in the country amid the war in Ukraine.
The company announced they would be closing their 170 physical stores in August, leading to large queues inThe crowds were not so large today, but those who made the effort were rewarded with fully stocked shelves and everything half price.
‘I’m sure that something new will appear, something interesting, we are always open to this,’ she said speaking outside H&M’s flagship Moscow store. ‘There is no need to dwell on the negative.’ An H&M representative confirmed that all stores still open in Russia would close today, but declined to comment further.A sign at the flagship H&M store in Moscow, which has now closed The brand has closed stores in Russia in response to Vladimir Putin’s war against Ukraine
They said the move is part of a ‘global programme to reduce costs and further improve efficiency in the business’.
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