Sainsbury's 'inappropriate' meat packaging is putting some shoppers off their food
Supermarket shoppers are taking aim at Sainsbury's after the retailer made a packaging change that affects all stores. The new packaging, which has been described as 'inappropriate', has turned some shoppers off their food entirely.
The move has affected its beef mince range and saved a massive 450 tonnes of plastic annually. It’s a first for a UK supermarket and will result in a minimum 55 per cent reduction in plastic per product.The eco-move comes as recent environmental reports have been dire reading and one, towards the end of last year, warned that the UK was close to an “irreversible” climate breakdown.
But one shopper complained the new mince packaging meant the food was “not mince at all now”. They moaned that it “comes apart in lumps” in a review on the grocer’s website. A spokesperson for Sainsbury's said: “We are always looking for new ways to innovate packaging to meet our ambitious plastic reduction targets. Our new vacuum-packed beef mince packaging uses 55% less plastic and saves over 450 tonnes of plastic a year, without impacting taste or quality."
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