Sainsbury’s profits soar but bosses promise cost-of-living help

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Sainsbury’s profits soar but bosses promise cost-of-living help
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“We have been able to drive more investment into lowering food prices funded by our comprehensive cost savings plans.'

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Chief executive Simon Roberts said: “We know just how much everyone is feeling the impact of inflation, which is why we are so determined to keep delivering the best value for customers. “We have been able to drive more investment into lowering food prices funded by our comprehensive cost savings plans.“Last week we announced the next bold phase of investment, lowering prices across 150 of our highest volume fresh products.”

He also pointed out that Sainsbury’s had spent £100 million on pay rises for staff, bringing their salaries up to the Real Living Wage.

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