Sainsbury's has the price of 40 own-brand products
Sainsbury's is further helping shoppers out during the cost of living crisis by cutting the cost of more than 40 own-brand dairy products.
The move comes just as the UK supermarket giant has been announcing a wave of price cuts and money-saving initiatives to help shoppers battle rising food costs on store shelves. Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often.
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