Involving Dominican friars, the Medici family, the Black Death, a rediscovered citrus fruit, and the world’s oldest apothecary, the story of Santa Maria Novella and its fragrances is 800 years long
It was this rich past that CEO Gian Luca Perris was keen to honour when he joined the brand, which has continued to sell traditional elixirs, along with more contemporary skincare products, oils and soaps, in 2020. The nose and businessman is no stranger to a brand with history having learnt his craft at the French perfume house Houbigant, the makers of the scent which,, gave Marie Antoinette away while she was trying to escape the French Revolution in disguise.
“For me, it’s important that Santa Maria Novella doesn’t become a museum,” Perris says. “It is important to keep the roots but also to continue to create innovation. The monks were great at innovation. They were researching new ingredients, making new formulas, and allied with the Medici family to invest in chemistry and in pharmaceuticals.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Leicester: Seven arrested after large brawl involving cricket batsPolice believe the fight, which involved about 30 men, broke out after a cricket match.
Lire la suite »
Police say no injuries or arrests after crash involving car and school busThe two vehicles collided early this morning, but fortunately nobody was injured.
Lire la suite »
Leicester: Four arrested after large brawl involving cricket batsPolice believe the fight, which involved about 30 men, broke out after a cricket match.
Lire la suite »
A49 closed at Prees following fire involving an outbuildingA large fire involving an outbuilding has closed the A49 at Prees south of Whitchurch this evening.
Lire la suite »
Worker killed in Swampscott industrial accident involving rock crusher, DA saysCorrection 4:43 p.m.: This incident occurred on Danvers Road in Swampscott, not in Danvers as a push alert to this story read. A worker has died after what authorities believe to be an industrial accident involving a rock crusher Monday afternoon in Swampscott, Massachusetts. Police were notified around 1 p.m. about an emergency situation at the Aggregate Industries quarry on…
Lire la suite »
Firefighters rush to two-car blaze in TelfordFirefighters in Telford dealt with a blaze involving two cars overnight.
Lire la suite »