Scot sold trainer collection and car to start dream pizza business now worth £10m
An Scots entrepreneur sold his prized trainer collection and car to kickstart his dream pizza business which is now worth £10million.
Built up over decades, the collection included incredibly rare Nike SB dunks and original Nike Air Jordans, with the almost £10,000 raised giving the budding entrepreneur the funds he needed to buy his first pizza oven and dough mixer. "I was especially sad to say goodbye to my rare Nike SB dunks and original Nike Air Jordans. But starting a business is expensive so I had to throw everything I had at it to get it off the ground.
He added: "I think when you put all your chips in it adds pressure, which is a good thing. There's no choice but to make it a success. Currently, Civerinos has four sites in Edinburgh: slice bars in Portobello and the city centre, the restaurant on Hunter Square, and a delivery kitchen that is also home to the firm’s production kitchen, training academy, and creative studio.
He continued: "We will become a national brand in the next few years, and the best way to do that is to build demand by making sure more people have the chance to try our pizza. Eventually, we’ll have venues in almost every student town and city across the UK, but our food truck is going to blaze a trail for us first.
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