From the Cartier Crash to Tudor’s Black Bay 54, tiny timepieces are just cooler
’s Speedmaster have grown by 4mm since they were first released in the mid-century. And the likes of Hublot and Richard Mille have built empires on the broad backs of oversized watches.
Well, it might be because amongst the stylish young, there has been a shift in the very perception of watches, from a marker of wealth, status and masculinity, to a marker of. That’s not to say that larger watches can’t be cool or stylish, but modern fashion is a matter of subversive bricolage, and proving that something once mutually agreed to be uncool or uninteresting, can in fact be the opposite.
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