Snapchat is betting big on a future in AR, and it's fashionistas, shoppers and fans at home who look set to reap the rewards. Plus... sky whales? 🤷
“How do we support friendships?” asks Kathryn Carter, APAC General Manager for Snap Inc – the company behind social media app Snapchat – at a recent Summer Showcase for the platform held in Sydney.
Most of us have probably already experienced AR in some form or another, but in order to understand how it’s set to change the way we view the world around us in the future, it’s first necessary to understand what augmented reality is and how it differs from its better-known sibling, virtual reality. Because as ambitious as Snap’s plans to change our lives might initially seem, in reality they fit seamlessly with what augmented reality as a technology seeks to offer.
It’s unclear if this application of AR alone would be enough to convince Snapchat users not already watching the series to tune in, but it’s nonetheless a demonstration of how Snap hopes to use AR as a way to elevate experiences we already have rather than offer entirely new ones. The newly announced collaboration between the fashion retailer and Snap introduces three new AR try-on experiences, while H&M has also taken advantage of Snap’s Camera Kit to build augmented reality capabilities into its own app.
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