Action on Smoking and Health has hit out against the glamorisation of vaping.
A new study has found that children are influenced by social media to vape, with the number of under-18s who have used the smoking substitutes on the rise. Platforms like TikTok have been criticised for allowing users to glamorise the habit.
The data showed the proportion of children aged 11 to 17 currently vaping has jumped from four percent in 2020 to seven percent in 2022. The percentage who have ever tried vaping has also risen, from 14 percent in 2020 to 16 percent in 2022. Over half of 11 to 17-year-olds were aware of e-cigarette promotion, with awareness highest amongst those who had ever vaped . TikTok was mentioned most often as the source of online promotion , followed by Instagram and Snapchat .
Top Health Stories Today Deborah Arnott, chief executive of ASH, said: "The flood of glamourous promotion of vaping on social media, in particular TikTok, is completely inappropriate and they should turn off the tap." "Regardless of a user's age, we strictly prohibit content that depicts or promotes the sale, trade or offer of tobacco, including vaping products, and we will remove any content found to be violating our community guidelines. We also do not recommend content that shows or promotes tobacco products in TikTok users' feeds."
Belgique Dernières Nouvelles, Belgique Actualités
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