Spotify adds gaming into its expansion beyond music.
: it's a music trivia game that gives you six guesses to identify a song, based on just a tiny snippet of audio. Like Wordle, Heardle offers up a new song to guess every day, making it easy to slip into your daily routine. Also like Wordle, which was purchased by The New York Times in January for more than $1 million, Heardle has now been snapped up by a big company: Spotify announced on Tuesday that it's buying the"music trivia sensation.
Spotify may not be a gaming company, but the purchase makes a lot of sense. For years it has been especially focused on its music recommendation algorithms and smart playlists designed to keep people listening. The newsroom announcement says Spotify sees the game as a"tool for musical discovery," making it just one more way to keep people engaged in its app.
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