Rixo just debuted its first sustainable denim collection at Copenhagen Fashion Week and it’s answered all of our denim dreams
launch: the best part of Rixo Denim is that the 13-piece capsule has been consciously crafted so as to reduce the brand’s footprint.Rixo’s founders share their tips on summer dressing and finding your post-pandemic fashion mojo“We’ve been working on denim specifically for over two years to ensure the fit, quality and manufacturing processes and dying techniques were the best we could get,” the brand’s co-founder Orlagh McCloskey says of the launch.
Recent figures have suggested that it takes 1,800 gallons of water to grow enough cotton to produce just one pair of jeans, which has spurred a clutch of other brands to also dip their toes into the conscious denim pool, with Reformation and Levi’s among them.reveal of Rixo’s first denim collection follows on from its debut at the Danish city’s fashion week last year, where the brand virtually showcased its spring/summer collection for the first time.
The London label tapped Scandi cool girls Nicole Huisman, Hanna Stefansson and Teesh Rosa – just three of the international #HumansOfRixo community – to model and style the denim range.Sign up for our essential edit of what to buy, see, read and do, and also receive our 11-page Ultimate Guide To Making Your Home Feel Bigger.
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