The hashtag BamaRush has over 110 million views, and SororityRush has 10 million views.
Sorority recruitment from the University of Alabama is taking over‘Rushing’ is when students participate in the weeklong recruitment process to match up with a sorority – it is a mostly mutual process, with PNMs trying to decide whether a sorority would suit them, and sororities choosing girls that they feel would fit in with the sisterhood.
At the end of rush week, PNMs who are selected are invited to join a sorority on ‘bid day’. This year, ‘bid day’ falls on Sunday 15 August. There is now a would-be fandom for sorority rush, with many of the video featuring outfit of the day run-downs for each day of the week, as the girls try to impress the sororities with their style and Greek life spirit.
Due to Covid-19, it’s been two years since an in-person rush week, though many sororities did conductAs a result, viewers are obsessively watching these Tik Tok videos for the insight it provides into this unique process.
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