Study shows marketing claims regarding effectiveness of home fertility tests are misleading

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Study shows marketing claims regarding effectiveness of home fertility tests are misleading
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Many websites selling home fertility tests, also known as the 'egg timer' test, directly to consumers are making misleading claims about their usefulness, a University of Sydney led study has found.

Many websites selling home fertility tests, also known as the"egg timer" test, directly to consumers are making misleading claims about their usefulness, a University of Sydney led study has found.

The egg timer test, known clinically as the anti-Mullerian hormone test, measures the level of anti-Mullerian hormone in the blood. AMH is produced by follicles in the ovaries. In addition, a majority of websites claimed that the test could indicate the onset of menopause or women at risk of premature menopause, although such estimates are considered to be unreliable.

"False and misleading claims about the usefulness of the AMH test undermine women's ability to make an," says co-author Dr. Rachel Thompson, from the Sydney School of Health Sciences Faculty of Medicine and Health.

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