A growing number of people are choosing to hire a bicycle over a long period of time.
Reporting
Ms Fonseca rents hers for 149 Canadian dollars a month through an e-bike rental company called Zygg. For her this generally means from March to October, pressing pause to avoid the harsh Canadian winter season when temperatures in Toronto can fall to below -30C. Zygg chief executive Kevin McLaughlin launched the business in Toronto in 2020, followed by Vancouver last year. He now hopes to expand to other Canadian cities and across the US.In addition to serving members of the public, the firm also rents out the e-bikes to couriers and food delivery companies.
Mr Chalayer estimates that he cycles up to 50km a week. The founder of mobile beauty app LeSalon pays for it via the UK-wide Cycle to Work scheme, whereby £20 is deducted from his monthly pay packet.Jean-Michel Chalayer says hiring a bike means he doesn't have to worry about it being stolen or doing the repairs himself
Rentals start from £16.90 a month for a one-speed, standard bike, and from £59.90 for an e-bike, which now accounts for about 15% of its subscriptions. "We realised that a kid's subscription model made sense as they grow physically and need to have lots of different bikes," says co-founder Alexandra Rico-Lloyd.
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