Continuing our SLAS_Org coverage, we speak to Ali Safavi, CEO of TipNovus about sustainable science, the impact life sciences research is having on our planet, and the solutions they offer for laboratories to help reduce their plastic waste. 🌱
Sponsored Content by GrenovaAug 8 2022 insights from industryAli SafaviCEO and FounderGrenova As part of our SLAS Europe 2022 coverage, we speak to Ali Safavi, CEO and Founder of Grenova about sustainable science, the impact life sciences research is having on our planet, and the solutions they offer for laboratories to help reduce their plastic waste.
Grenova at SLAS Europe 2022 - Ali SafaviPlay At Grenova, you have EARTH values that help to support your mission. Please can you tell us more about what these values represent? Grenova is a green company, and we truly care about planet Earth. The acronym EARTH invokes a number of different core values: E stands for the fact that we are an exciting team. We are a very passionate team, both about offering solutions to help the planet but also to help the industry.
The ‘H’ stands for helpful. We strive to be helpful to our customers. We are very customer-centric. So, those are our core values – and what EARTH stands for. Incentives from public bodies such as policymakers, the government, and other institutes can include tax credits and funding to eliminate the risk for the industry. This represents a leap forward to make changes for a better future but enables those making changes to be supported by the local governments and the policymakers.
Click here to learn more about Grenova's sustainable solutions! This is what we mean by a full solution. This end-to-end solution is how the workflow needs to be, which is why it is part of the company solution that Grenova focuses on at all times. The way we design our systems means that they are very open platforms, even though it is all patented and advanced technology for cleaning and reusing.
Our new product line, Purus, uses the current technology from our TipNovus for washing tips but also incorporates new and enhanced technology to remove the contaminants from the wells of the plate. We are looking to expand from the plate to other consumables, such as cryo valves, test tubes, and so on. However, of course, it is important to take one step at a time. Microtiter plates and deep-well blocks are the next consumables that we are focusing on.
It is important to listen to the customers and see what would they need in order to offer them a solution. That end-to-end solution is what we focus on. That is why we have a platform of standard products and minis and many accessories and solutions around it. This results in an over 90% reduction in the OPEX – the operation expense the client has already planned for. If the client can have that 90% savings and they still run the same procedures and operate on a daily basis where you have 90% savings on your OPEX, and invest that money back into the company and its people, as well as advance the technology and the quality of your research or anything else you do, it is simply a no brainer.
Related StoriesBesides green ethics and cost-saving, a top client priority is being able to manage inventory internally in-house, and mitigate all the challenges of shipping, receiving, ordering, and relying on third parties to deliver the products that are needed for daily operation. These are just some of the extra benefits beyond the green and plastic waste reduction.
That is one of the best examples of how we address the supply chains very effectively and very quickly without any compromise to the process. We enable companies to become self-sufficient in their own research. The European market is so important for us because many see Europe as the industry leader for green technology. Even though the US has adopted our product first, we believe that Europe is likely to be the base which going to drive this forward and push the industry to be more green. Right now, our focus on Europe is a top priority. We hope that you are going to be able to see a stronger Grenova presence across the EU and UK over the next 12 months.Grenova is also exhibiting at SLAS EU 2022.
Generally, people do not like change. Something I always say is that change is how we, as a society, evolve and advance. We have to accept the change, or at least be open to it. Something I pointed out during a panel was the fact that it is okay if something is not perfect, but it is an improvement: we still need the industry to support progress because that will get us to the next step along the road.
Simply put, we do not have to remove plastic. We do not have to get rid of plastic. Plastic is the best invention, but it is imperative that we learn to value it more and wash and reuse it.
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