Hundreds of food items will be affected by the move, which rolls out on Monday
Tesco has issued a message to customers as it introduces a 'first' across its own-brand chilled and frozen food range.
The retailer announced it will be adding air fryer cooking instructions to some of its items for the first time from next week. The move has been made in an effort to help shoppers take advantage of the popular energy-saving appliances. From Monday, October 2, four lines of new Own Brand chilled potato products will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions. These will include Maris Piper Chips with a salt & pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges and Hasselback Potatoes with a Garlic and Parsley Butter, reports WalesOnline.
Breige Donaghy, Tesco’s Director of Product Innovation, said: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes. Putting specific air fryer cooking instructions on packaging will help them to get the best results, which is why we’re rolling this out across more than one hundred Own Brand products. There’s also fun and exciting recipes to try on our Real Food page.
It marks the start of a major rollout over the coming months, which will see air fryer cooking instructions on the back of more products including frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen & chilled party food.
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