Love the Philippines, love the entire planet.
From bustling cities to paradise beaches, dramatic sand dunes and picturesque rice terraces, the video for the 'Love the Philippines' tourism campaign showcased a diverse array of attractions... perhaps a little bit too diverse.
The Philippines is just the latest country to get roasted for promoting its tourism offerings with video footage recorded in completely different countries. Sure, when you're making a fictional movie, Spain can double for the American West or Westeros. When the film's purpose is to promote the real attractions of a destination, we still generally expect authenticity, but that's becoming ever harder to guarantee.
It says that “Proper screening and approval processes should have been strictly followed." To be honest, though, the debacle doesn't surprise me at all. I spent years working in communications in a tourism office and I also work for an agency that produces content for hotels. I've corrected lots of videos and social media posts in that time, and things like this come up all the time. Fortunately, I caught the ones I was presented with .
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