The AA comes out fighting.
The AA has revved up its advertising in a recent collaboration with Capcom, creating animated billboards featuring fan favourite characters from the iconic Street Fighter games. The, known for its breakdown recovery service, recently launched the"It's ok. I'm with the AA" campaign, reinforcing its customers confidence in their services, no matter how extreme the situation.
With the release of Street Fighter 6 in June of this year, it's clear that the series is having a resurgence, and the AA's retro ad is giving us a much needed nostalgia fix. The game is a pop culture icon that's gained massive success, becoming one of the highest grossing video game franchises of all time, selling over 50 million units since its release in 1987. No wonder the AA is so keen to have this cult classic on its side.
Sporting the AA's bold black and yellow colourway, the animated billboard features iconic characters, Ken and Ryu, destroying a car, accompanied by sound effects from the original game. As the billboard pans out, the owner of the car gives a nonchalant shrug, so I can't say that he seems particularly concerned. Rest assured, the AA says,"it's ok" and help is at hand, even for cars that are beaten up to the extreme.
Belgique Dernières Nouvelles, Belgique Actualités
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