Thirty years ago, a bold plan was hatched to persuade people that climate change was not a problem.
Before the pitch, Harrison had assembled a team of both seasoned PR professionals and almost total novices. Among them was Don Rheem, who had no industry credentials. He had studied ecology before becoming an environmental journalist. A chance meeting with Harrison, who must have seen the strategic value of adding Rheem's environmental and media connections to the team, led to a job offer on the GCC pitch.
The strategy would be implemented through an extensive media campaign, everything from placing quotes and pitching opinion pieces , to direct contacts with journalists.An extract from a GCC business card for reporters, shared by former journalist Nicky Sundt "Activists sounding the alarm over 'global warming' have publicly conceded that they lost ground in the communications arena over the past year.""Scientists, economists, academics and other noted experts carry greater credibility with the media and general public than industry representatives.
"The Global Climate Coalition is seeding doubt everywhere, fogging the air… And environmentalists really don't know what's hitting them," environmental campaigner John Passacantando remembers. "I think E Bruce Harrison was proud of the work he did. He knew how central he had been to moving the needle on how companies intervened in the conversation about global warming," says Aronczyk.Former Vice President and environmentalist
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