Jordan Dalah opens up about his novel – but historical – approach to fashion
Jordan Dalah, a Central Saint Martins graduate, who just showed his Autumn/Winter 2021 collection at Australian Fashion WeekThe poetic, Tudor-inspired silhouettes strike a perfect balance between theatricality and wearabilityJordan Dalah is available at Dover Street Market , Gentlewench, Macondo Verona, Joyce Hong Kong, and Maimoun New YorkJordan Dalah set up his eponymous fashion label after graduating from Central Saint Martins in 2017 – his Tudor-inspired balloon sleeves and frilled pieces...
It was Jordan’s first catwalk show and, as if that wasn’t a challenge in and of itself, he set himself the goal of creating at least 40 looks. “The idea started as a smaller Covid collection, but very quickly I realized I wanted to do it big,” he says. “I wanted to go as far as I could into my story, into my world. The narrative was a continuation of the strongest things I saw myself making and looking at the things that speak to me from what I’ve already made.
As an emerging designer – Jordan works by himself from his studio in Sydney with no one but a machinist to assist him – producing a show can be a daunting experience. But with the support of the Australian Fashion Week, Jordan worked around budgetary constraints, finding creative solutions to express his vision. “With Covid, I saw many designers changing their strategy and opting for video, but it’s something I would never do,” he says.
For the moment, the CSM alumnus has no plans to return to London. The fashion sector in Sydney might be very different from the city in which he was trained – more commercial, less creative – but the designer feels excited at the prospect of changing up the scenery. “I know my work won’t land well with everyone here. People will think it’s a costume or making a statement for the sake of it.
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