Could the new app sink Instagram?
While Instagram is floundering amidst growing fury at its video-centric algorithm, another photo sharing app appears to be flourishing. Supposedly a more authentic social media experience, BeReal is currently something of a darling among Gen Z. And in perhaps the biggest sign that it's breaking into the mainstream, the memes have already begun.
Pitched as the"Anti-Instagram," French app BeReal prompts users to post two photos within a two-minute window – one taken with the rear camera and one with the front. The idea is that it captures people's real lives rather than a polished version. If it'sBeReal's app store description is a little, shall we say, holier-than-thou."BeReal is life, real life, and this life is without filters. BeReal is your chance to show your friends who you really are, for once.
So, there are plenty of photos doing the rounds of people eating food, watching Stranger Things, brushing their teeth and just, you know, being real, man. But the simplicity of the format is so easily replicated that it's just crying out for the meme treatment. When the official Teletubbies Twitter account spoofs your platform, it's probably going somewhere.
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