The food post is dead. Long live the food post
— are now likely to post dumps with plates wiped clean, a close up of a distinctly non-glamorous takeaway container just one of the slides. The food shot is always part of the story. If, once, food was seen as something for the hoi polloi, celebrities and influencers are now as keen to show that they have been to a new hyped spot as they are to show off their latest garms.
TikTok has previously been seen as the relatable ying to Instagram’s yang, with the less glossy aesthetic arguably influencing moreOriginally launching in 2020, it took off this year. It was the most downloaded app in August, andin the Apple store’s social media category, between WhatsApp and Facebook, by October.
BeReal’s look, and vibe, has migrated to Instagram, with users screenshotting BeReals from hyped restaurant tables, or dining tables covered with wfh detritus, and posting them to Stories. BeReal memes, such as one from
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