The internet can’t get enough of Hailey Bieber’s new winter gold hair

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The internet can’t get enough of Hailey Bieber’s new winter gold hair
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Rich and reflective, this nuanced brunette shade has been seen on Hailey Bieber, Kaia Gerber and Olivia Wilde.

rebirth blonde and strawberry blonde, to name a few), the uptick in the brunette trend shows no sign of slowing.

Most recently, Hailey Bieber debuted a new hair colour that’s sweet and smooth, with the depth of a rich chocolate brown. Meet winter gold.“Winter gold is a brunette shade that uses gold as the dominant tone, rather than red, chocolate or ash,” explains renowned stylist and trend forecaster . “This keeps the shade looking brighter and more reflective and is great for those who want to try a deeper shade but are nervous about looking washed out.”“Ask for a level 6 or 7 – this is pro speak, you can also ask for the lighter brunette shades – with golden tones. Try using demi colour if you’re currently a lighter tone and think you might only want to be this shade temporarily,” advises Smith.

“You can maintain the shine and golden reflections with pigmented conditioners that add the extra gloss at home. My favourite is the custom-coloured pigmented conditioners from the, as your stylist can mix a bespoke formula to suit you perfectly,” says Smith. Sign up for the latest news and must-read features from Stylist, so you don't miss out on the conversation.

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