Remember the fold up shopping bag your mum kept in her handbag? Well, TikTok is now obsessed with them
ring any bells? You'll probably remember these little brightly coloured foldaway bags from when your mum would have one tucked away in her handbag - just incase. Well, the Baggu bag is back and the internet is pretty obsessed.
Despite launching back in 2007, Gen Z seems to have only just discovered the brand and has TikTok to thank for the resurgence . With plenty of colours, natty designs and prints on offer, the collection has 'collect them all' allure - and with an affordable price tag that makes the Baggu bag all the more accessible.
What’s even better, the Baggu bag folds up to a tiny package, making it super easy to pop into your actual bag to use as and when needed – meaning, no more emergency plastic carrier bags. Unexpected food shop that's too much to carry? Impromptu picnic at the park? No bother, these transportable totes are there to help. The Baggu bag is made of a nylon fabric, which means it's washable and won’t get trashed at a festival, at the beach, the park - or wherever you’re taking yours.
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