Someone had to say it.
Like every episode before it, Season 3's premiere was a veritable smorgasbord of close-up shots of Apple gadgets. If the company is indeed working on its own take on the metaverse, it'll probably look something like this – a world where everyone owns a box-fresh iPhone and nobody – uses a case. Because of course, shiny stainless steel edges can't gleam lustily at the viewer through a case.
Cynical as it may seem, the characters' loyalty to the iPhone, the iPad and the Mac isn't going anywhere – this is Apple's world; the writers of Ted Lasso are just living in it. But as if the glossy product showreel wasn't enough, the events of the show are constantly progressed through the screens of Apple's products – or even more distractingly, through the constant, incessanton this show discovered Silent mode?
Tweets are read on iPhone screens. Press conferences are watched on MacBooks. Relationship revelations are made on FaceTime. Romantic apologies are made via Apple Music playlists .
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