We’re talking Kaia, Kendall, Hailey and Rosie...
Instagram / @rosiehw
Instead, Alo Yoga reserves its posts for professional yoga practitioners – albeit very aspirational ones. So instead of seeing the Moto leggings on Hailey Bieber as she pops to a Pilates class in LA, followers are treated to a New York yoga teacher executing a flawless backbend, her toddler visible in shot. Rather than
kayaking across Arizona’s Lake Powell in Alo’s Wild Thing bra and shorts, there’s yoga teacher and self-love advocate @rootedinflowing performing pincha mayurasana in the Alosoft collection.This emphasis on authenticity is in line with the conscious credentials that have also contributed to Alo Yoga’s cult status. According to the brand, the daily waste produced at its LA headquarters is equivalent only to that of a small household, thanks to an advanced recycling programme.
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