A new film created by AnOther presents gucci’s latest fragrance
The Alchemist’s Garden ‘1921’
, celebrates a century of the Italian house. A new film, created by AnOther, presents the arrival of the fragrance, situating it within The Alchemist’s Garden, Gucci’s haute perfumery line of which ‘1921’ has become a part.
The culminating act focuses on ‘1921’, which was created to mark Gucci’s centenary year. Transporting the wearer back to Florence – where the house was founded by Guccio Gucci 100 years ago – the Morillas-blended fragrance combines the bright, honeyed scent of the Neroli flower with Limone Cedrato, a large citrus fruit which also hails from the Tuscan city. More floral than traditional lemon, it leaves a rich, lingering scent on the skin.
The Alchemist’s Garden was first launched in 2019, inspired by the ancient art of alchemy. Each of the various eaux de parfum, perfumed oils and acque profumate which make up the haute perfumery line are built around a hero ingredient which can then be layered to create unique – and deeply intimate – combinations.
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