The Ordinary is launching a brow and lash serum that costs just £12.40

Belgique Nouvelles Nouvelles

The Ordinary is launching a brow and lash serum that costs just £12.40
Belgique Dernières Nouvelles,Belgique Actualités
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High hopes for long lashes 🤞

reasonable £12.40 and as its name suggests, it's packed with an impressive line-up of peptides – the dinky amino acid chains that form the proteins our lashes need for growth, length and glossiness.It's great news for those wanting to see what the fuss is about without the investment, since interest in lash serums have exploded in recent years.

But it's been “discovered” in the past couple of years, thanks in part to the pandemic which saw us deep-dive into our skincare and wellness routines when we had nothing else for entertainment. AndTikTok has undeniably sold us on the idea of supersizing our lashes with unreal before-and-afters. At this point, #lashserum has picked up over 160 million views on the video sharing platform as the product's gone mainstream. Except, of course, for the fact that they remain a pretty big investment.

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