Gotta drive 'em all?
In some respects the branding collaboration works – the new Mini Concept Aceman is an LED-packed, futuristic electric car that even has pixelated, animated front lights, bumper and grill. It looks like a video game in motion, in real life, so the tie-in is actually very clever. There's even a physical tie-in as you can opt for a Poké Ball for a steering wheel. Take a look at the video below.
The Pokémon side of things comes to life when you climb into the Mini Concept Aceman. The circular digital dashboard lights up with Pikachu, and lightning bolts illuminate the car – the whole inside of the car can be lit up and projected onto during this 'Experience Mode'. As you leave the car door, LEDs display the Mini x Pokémon branding, and it's really quite wonderful. Electric cars are truly offering designers new ways to get creative.
Oliver Heilmer, head of Mini Design, revealed that it's even possible to hook up a Nintendo Switch to the car – he was low on specifics but the Mini Concept Aceman also comes with a built-in projector to beam films onto a wall, effectively turning this electric car into a mini, mobile drive-in cinema, so I expect you can use this to playThe car's dashboard can light up and animate, with video and art broadcast across the Mini's interiorStefanie Wurst, Head of MINI, said:...
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