From Spotify Wrapped to ‘top nine’ posts on Instagram, we can’t get enough of features that crunch the data on the last 12 months.
: “[Humans] are social animals, so we are hardwired for connection; the survival of humans depended on the ability to connect in groups for safety, so we’ve got that inside us.” Now, Brennan says, many of us tend to live quite an isolated life; we might see our family and have a job or go to school, but we’re not living in a community – we’re not having that constant connectivity.
Social media networks have become a way for us to regain some of that connectivity, but in a very different way – one which uses “the dopamine reward pathway to keep us in that hyper-connected world”, Brennan says.Dopamine is a neurotransmitter that is part of the brain’s reward system, and contributes to helping us feel pleasure. “Dopamine is produced when we get a ping of information, when we get an update or get a message [online],” Brennan explains. This creates a cycle of behaviour.
It’s not just connection that humans are hardwired to crave; we also love “certainty”, Brennan says, which translates into a fascination with facts and statistics – especially when they’re about us. “[The American writer] Dale Carnegie said that humans are fundamentally self-interested,” Brennan says, “and he was right in many ways, because we like information about ourselves.
Features like Spotify Wrapped have cleverly tapped into this, combining our impulse to share and our desire for “knowledge and certainty”, Brennan notes, because of the inherent connectivity of humans, with our inherent curiosity and nosiness.There might be more to the ‘top nine’ and curated end-of-year posts than just humble-bragging. Looking back at our achievements is an important way of recognising the progress we’ve made, fostering a more positive attitude in the months to come.
Belgique Dernières Nouvelles, Belgique Actualités
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