As he celebrates ten years of his eponymous brand with a spectacular tapestry-filled collection, Craig Green talks about looking back in order to look forward
“It’s a landmark moment for the brand. Ten years. I kept getting reminded by the team, ‘You know, it’s ten years next year, Craig.’ I’ve kind of been completely ignoring it. It’s like, I love everyone else’s birthdays but I hate my own. I’m so proud of everything we’ve achieved, but when you put a number on it, it just makes you think too much. But it’s a good thing – it’s ten years, and we’re still doing what we want to do.
“We’ve explored the idea of a shadow previously, but this time it was about the idea of mirroring. This duality idea starts in the padded men at the very beginning. We found lots of images of sports equipment, these figures that are used for practicing wrestling. I thought it was a really strange thing, because how can you wrestle with something that isn’t fighting back? It’s almost just embracing a dead weight.
“It’s a very simple idea, light and dark; chaos and control; functionality and decoration – they are concepts we always circle back on” – Craig Green
Belgique Dernières Nouvelles, Belgique Actualités
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