This new brand really used its nut.
focus on green values and quality ingredients. With the market for sustainable, natural products already pretty crowded, the agency sought out an original approach with a little retro magic, turning to the"positivity and vibrancy of the fun-loving ’70s" for the brand's colours and typeface.
It's created unique illustrations for each product, including the new UK company's Ultimate Jam , to give them their own character. The crunchy peanut butter sports a more angular character cracking a peanut, the smooth version has a softer-edged illustration.
Belgique Dernières Nouvelles, Belgique Actualités
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